DROMANA ESTATE
Brand Strategy
Client: Dromana Estate
Role: Brand Strategist
Scope: Comprehensive Overhaul
Duration: Ongoing
Turning Brand Dilemmas into Success Stories: The Dromana Estate Transformation
At Quill & Raven, we excel in turning brand dilemmas into success stories, and Dromana Estate is a prime example of our strategic talents in action. When we were approached, we discovered that nearly 1 in 3 reviews were negative. Clearly, something was off—so we rolled up our sleeves and got to work.
The Challenge
Dromana Estate, celebrated for its premium wines in the Mornington Peninsula of Australia, faced a significant reputation challenge. Negative reviews were impacting their prestigious wines and scenic vineyard. Our mission was to dissect the issues, conduct a competitive analysis both locally and internationally, and overhaul every facet of the estate’s operations through a comprehensive brand strategy.
The Strategy
Our approach began with a comprehensive audit. We delved into all aspects of the estate—from kitchen operations to customer service, complaints management, and wine club management. We performed an extensive competitive analysis to ensure our strategy would not only address current issues but also position Dromana Estate effectively in the global wine market.
The Overhaul
- Kitchen Revamp: We recommended a complete overhaul of kitchen operations and the appointment of a new Chef, enhancing quality, efficiency, and the overall dining experience.
- Customer Service Transformation: We redefined the customer service approach, implementing a set of guidelines to ensure every guest felt valued and heard.
- Complaints Management: We introduced a streamlined complaints management system to resolve issues promptly and effectively.
- Wine Club Launch: Generic wouldn’t cut it. We crafted personalised, targeted campaigns We provided strategic guidance on launching a wine club to build customer loyalty and engagement.
The Results
The implemented changes led to a remarkable turnaround. Feedback and Google ratings from every customer who visited the winery became overwhelmingly positive. The revamped kitchen and new chef delighted taste buds, the enhanced customer service impressed even the most discerning patrons, and our new approach to complaints converted dissatisfaction into positive experiences.
Why Quill & Raven
At Quill & Raven, we don’t just offer solutions—we deliver transformative results. The Dromana Estate project showcases how strategic overhauls and deep insights can revolutionise a brand’s reputation. Our comprehensive brand strategy and creative approach played a crucial role in this success. We’re proud to have collaborated with a winery that not only produces exceptional wines but also advocates for green energy.
Want to revitalise your brand and drive positive change? Connect with Quill & Raven today for a free 15-minute consultation and discover how our strategic expertise can push your brand’s success.
Explore more about Dromana Estate and their premium wines here.